With more than 25 years of experience in software design, TV Production and Post Production, Joe is instrumental in creating ReelData and it's products. Through his career, Joe has been an entrepreneur, software designer, IT specialist, TV editor, director,  and producer of TV shows for major networks such as MTV, CBS, CBC, NBC, ABC, and FOX.  Through ReelData, he's been at the center of interface design, application architecture, and software engineering for such clients as The Doctors, The Dr Phil Show, John Hagee Ministries,  and Disney International.  In addition, his skills include illustration, high-end retouching and corporate identity design. The creativity, versatility and ability to handle projects from start to makes Joe a invaluable component on the ReelData team.

Jeff Spalla

Joe Lewis

Interface design

User experience expertise

Application architecture

Client Integration, and synthesis

Financial Management


Jeff blends a highly developed creative sense with an intuitive understanding of the progressive technologies that enhance every ReelData product and execution.  Jeff's mantra in producing optimal user experiences focuses on creating "powerful connections" through content tools that are easy to use, and design that's easy to access.

Jeff is also an award winning Editor with 3 Emmy nominations.  He has edited many network television series and specials

In addition to directing the creative strategy for ReelData's clients, he oversees the sales, marketing and client development for the company, where he's played a pivotal role on such accounts as Paramount Studios,  and Disney Studios.

Data management strategies

Creative direction and strategy

User experience expertise

Information architecture

System Hardware Optimization

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